Florian Aubke is Head of Tourism and Hospitality Management study programs at FHWien der WKW, the leading University of Applied Sciences for Management and Communication in Austria. Before joining the FHWien der WKW, Florian played an integral part in the development of the private University Modul, where he was Dean of the Undergraduate School and Director of Non-Degree Programs. He teaches a wide range of subjects in hospitality management, including hotel asset management, revenue management and hotel development. His interests cover relational aspects of creativity, innovation and organizational design – with a particular application to the hospitality and tourism industry. Before joining academia, Florian gained operational experiences in the hospitality and event management industry in Germany and Australia.