Frank Reeves

Frank Reeves

Frank Reeves

Co-Founder & CEO | Avvio

Frank has acquired a reputation for being one of the top innovators in travel technology. Since co-founding hotel technology company Avvio in 2002, Frank has become the brand.com champion by developing cutting-edge technologies that enable outstanding growth in hotel direct bookings, while reducing dependence on online travel agent channels.

Frank’s unwavering focus on innovation has ensured that Avvio’s award-winning technology leads the field. In October 2017, Frank placed Avvio as the first company in the world to provide the hospitality industry with a fully guest-centric booking platform powered by artificial intelligence. Allora now serves hoteliers with multiple skills, including Machine Learning, Recommender Engine, Chatbot functionality and Networked Intelligence.

Frank has been named as one of Europe’s Top Extraordinary Minds in the hospitality sector by HSMAI Europe. Frank is regularly invited to speak at prestigious events across the world, including EyeforTravel, Phocuswright, HEDNA conferences, Fáilte Ireland events, British Hospitality Association’s Summit, Master Innholders’ General Managers Conference, World Travel Market, Travel Technology Europe, the Independent Hotel Show as well as numerous roundtables and debates. Frank also sits on the Marketing advisory board with HSMIA, as well as various steering groups including the Annual Hotel Conference and BDRC’s Hotel Insights Forum. He carries out pro-bono work for hotel schools including Glion, Maastricht, Shannon, Lausanne, as well as the charity Hospitality Action.

Under Frank’s leadership, Avvio has gone from strength to strength and consistently delivers impressive results for hoteliers across the world. Avvio is now partnering with around 600 hotels and accommodation providers to help them be more direct, and drive their online business forward. To find out more about Avvio, visit www.avvio.com